Currently, most small businesses don't have an online presence at all which means they're missing out on tons of potential customers. So how do you get people interested in what your company has to offer? By building up your online presence. It provides your business the opportunity to reach more potential customers. It tells them about your brand and your business. It also tells them what value you can provide for them if they decide to work with you.
These six factors will help guide the process of deciding what type of website is best for your company and how to get it done right so that it grows your business and doesn't hurt it.
1. What is your business about and what problem does it solve for the customer?
You must first figure out what your target audience is and what problem they seek to solve by hiring or buying from your business. Knowing your customers is the key to success, so make sure you know exactly what their needs are first. You want them to want you and that will be the main goal of what your website's message conveys!
2. How much time do you have to dedicate to marketing and maintaining your site?
Websites are not set and forget it! They require constant attention to maintain your site. Be aware of how many resources you can dedicate to get the results you desire, such as time or money on marketing efforts that will help generate traffic for a successful business venture like yours.
3. Does this website need a blog or forum for users to post comments on articles?
If you plan on blogging, then that will be something to consider when choosing the right platform. I recommend ShowIt because it comes with all of Wordpress' functionality but in an easy-to-use interface without having update/manage anything yourself!
4. Will it be informational or selling something?
Determining the purpose of your website is critical to its success. This directly affects the content that goes on your site as well as the general tone of the copy. Do you want to sell products or educate your customers about your business? Once you are clear on that, you can generate the overall tone of content on the site.
5. Are there any graphics, such as logos, that you need custom made?
These items take time to make, and you must have them done before hiring your web designer or building out the site because they can hold up a project. Consider what kind of graphic work you need first. If quick turnaround times matter consider using Canva to build out something quick yourself or buy something from Etsy.
These templates require some effort but are doable if given enough lead-time - just keep in mind that waiting too long may mean spending more money than necessary (or at least not saving any).
Etsy also has a variety of logos and graphics you can purchase from designers at varying prices.
6. How much time and money do you have to invest in building a website?
As your business grows, so does the need for a website. With all of these important resources at stake it’s crucial that you have an informative and dynamic site which will not only grow but also stay current with new technology developments. If you are just getting started, it is best to start small. An e-commerce store with an affiliate program for example can cost as little as $3 per month and take less than 3 hours of time. But you may sacrifice overall look and feel which could possibly turn customers away.
It takes a considerable amount of time to build a site and maintain a site that stays aligned with your business, so build it with that in mind. A professional looking site boosts your credibility, which will help narrow down potential leads to contact with one specific business opportunity at hand when they are searching online for what it is you offer or sell on the web.
The first step is to identify what your business is about and how it solves a problem for the customer. Next, consider the amount of time you are willing to dedicate towards marketing and maintaining your site before deciding what avenue you go about building the website.